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Posts tagged Advertising

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New ad for Sao Paulo’s I.A.R (Recycling Environmental Institute), by agency Ageisobar. This Brazilian artist’s work sends a powerful message; using sand to represent water depicts the depressing reality of the future water crisis.

Filed under I.A.R Ageisobar Water crisis art advertising

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choucribechir:

The Billboard Is Watching You
Being an admirer of creativity, I think this is awesome !
Amnesty International came up with a great interactive advertisement in 2009. The organisation’s one-off domestic violence awareness billboard is first to respond to people looking at it by using an eye-tracking camera that changes the poster’s display when a viewer looks at the image.  
The billboard was created to let people directly experience how domestic violence is hidden from view of the public. It is meant to motivate people to look more closely in the future and help prevent domestic violence. At first, the billboard shows a depiction of what domestic violence looks like; when people look directly at the billboard, the image changed into the same people in the first image pretending to be a normal, happy couple after a slight time delay.
It is great to see this kind of technology being used to raise awareness about such an important issuer that more people need to open their eyes and not only see, but know that they can also help prevent it from happening.Click on the picture above and see how it works.
Other creative ads/campaigns you might like:Google Chrome | Sony Bravia | John Lewis | Childhood Obesity | Schweppes | Canon Pixma | Embrace Life | Docomo | Scholz & Friends | Purple Feather | Water Ink | GE & GOOD | BMW | Dirt Devil | Head | Mini Cooper  | Samsung Galaxy S2 | Chanel | Crazy Ones | Lay’s 

choucribechir:

The Billboard Is Watching You

Being an admirer of creativity, I think this is awesome !

Amnesty International came up with a great interactive advertisement in 2009. The organisation’s one-off domestic violence awareness billboard is first to respond to people looking at it by using an eye-tracking camera that changes the poster’s display when a viewer looks at the image.
 

The billboard was created to let people directly experience how domestic violence is hidden from view of the public. It is meant to motivate people to look more closely in the future and help prevent domestic violence. At first, the billboard shows a depiction of what domestic violence looks like; when people look directly at the billboard, the image changed into the same people in the first image pretending to be a normal, happy couple after a slight time delay.

It is great to see this kind of technology being used to raise awareness about such an important issuer that more people need to open their eyes and not only see, but know that they can also help prevent it from happening.

Click on the picture above and see how it works.

Other creative ads/campaigns you might like:
Google Chrome | Sony Bravia | John Lewis | Childhood Obesity | Schweppes | Canon Pixma | Embrace Life | Docomo | Scholz & Friends | Purple Feather | Water Ink | GE & GOOD | BMW | Dirt Devil | Head | Mini Cooper  | Samsung Galaxy S2 | Chanel | Crazy Ones | Lay’s 

Filed under Interactive billboard Amnesty international advertising

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A new twist on the usual ways to get young people to quit smoking. Ibelieveinadv.com said:

“I bet you can QUIT” for the American Cancer Society is a platform which targets the friends of the smokers instead of the smokers themselves to quit smoking.

Advertising Agency: Ogilvy, New York, USAArt Director: Lisa ZeitlhuberCopywriter: Nicholas PartykaInstructor: Tara Lawall

Filed under quit smoking app advertising

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I love this latest project from Chupa Chups’s “Life Less Serious” campaign, executed in the streets of Amsterdam. “This effort was part of our ‘Chupa Stoep Art’ campaign, where we encouraged kids all over The Netherlands to make their sidewalks less serious with their own ‘Stoep Art’ (sidewalk art) creations.” (Square Melon Advertising Agency) A great example of city branding and a wonderful way to get kids creating - a smaller scale version of the Dulux “Let’s Colour Project” that I’ve been following: www.letscolourproject.com

Filed under Advertising Experiential advertising Confectionary Chupa Chups Life Less Serious